CoinBundle, a novel crypto investment platform, made history by being the first to introduce the revolutionary concept of selling coins in bundles. With robust support from CEZA, Y Combinator, Initialized Capital (Alexis Ohanian and Garry Tan), Founders Club, Tuesday Capital, L2 Ventures, Switch Capital, and Amino Capital, CoinBundle quickly became famous in the crypto space. Their innovative approach has reshaped the crypto landscape, making it accessible to a wider audience.
About
CoinBundle needed to launch a viral campaign, attract a strong user base, and build an active bounty hunter community — all with an extremely limited budget.
Challenge
- Create a cohesive brand identity for CoinBundle.
- Design user-friendly interfaces for the platform that allow users to deposit funds and track their portfolio performance.
- Design UI and UX for BundleBounty, a gamified platform for user engagement.
- Create a mobile app interface.
- Design captivating landing pages for communication.
- Conduct A/B Testing & User Interviews to gather feedback.
Tasks
Explosive User Growth: CoinBundle's campaign quickly went viral, attracting over 100,000 users in just two days. Since then, the user base has continued to soar, with over 500,000 users total.
Active Bounty Hunter Community: Bounty Hunters platform, has garnered over 150,000 active bounty seekers, which made more than 3 referrals each, contributing significantly to the platform's growth.
Active Bounty Hunter Community: Bounty Hunters platform, has garnered over 150,000 active bounty seekers, which made more than 3 referrals each, contributing significantly to the platform's growth.
Results
Tasks
Product design
Branding
Gamification
Management
Branding
Gamification
Management
Client
CoinBundle
Date
September 2018
Given that the majority of users were newcomers to the crypto world, we had to develop a straightforward onboarding process and a step-by-step walkthrough. Additionally, it was essential to keep a close eye on the inquiries users sent us daily and make interface adjustments based on their feedback.
During the second research phase, we discovered that the majority of our users, primarily from the Indian, Pakistani, and Asian markets, predominantly use our product on their mobile devices. As a result, we made it a priority to optimize our platform for mobile web and accelerate the development of our mobile application.
Regina Kushtanova
flickerise@gmail.com
+4915168437425
flickerise@gmail.com
+4915168437425
